188体育

Request a new account

If you鈥檙e the 188体育 lead, a super organisation admin or an organisation admin in your organisation, you can submit a request using the to:

• request training and a new account to access Whitehall Publisher
• request a new account for all other applications

New publishers must complete the required training before they can have an account and access Whitehall Publisher.

Change an existing account

If you鈥檙e the 188体育 lead, a super organisation admin or an organisation admin in your organisation, you can to:

• change an existing account - for example, the organisation linked to an account
• change a user鈥檚 permissions (if the application is not 鈥榙evolved鈥�)
• become an organisation admin or super organisation admin so you can manage your organisation鈥檚 accounts听

You can also .

If you need a 188体育 publishing account to access Whitehall Publisher, you must complete the required training.

There are different ways to request a change to 188体育 content depending on whether the content is 鈥榤ainstream鈥� or 鈥榃hitehall鈥�.

It鈥檚 likely to be Whitehall content if:

• it has 鈥榞overnment鈥� or 鈥榩ublication鈥� in the URL - for example: www.gov.uk/government/organisations/hm-revenue-customs
• it鈥檚 tagged to the name of a department or agency - for example: 鈥楩rom: Foreign, Commonwealth & Development Office鈥�

To request a change to Whitehall content, talk to your organisation鈥檚 188体育 publishing team.

If it does not have 鈥榞overnment鈥� or 鈥榩ublication鈥� in the URL, it鈥檚 鈥榤ainstream鈥� and is managed by the content design team at GDS. For example: www.gov.uk/register-to-vote

To request a change to mainstream content, use the . You need a to access the form. If you need one, ask your department鈥檚 188体育 lead.

What to include in your request

The 188体育 content team can work on your request faster if you include:

• a clear title that explains what needs to change - for example, 鈥楿pdate phone numbers on Universal Credit guide鈥�

• the section of content that needs to change - for example, 鈥極verview chapter, first paragraph鈥�

• the reason for the change - how it helps meet the user need

• how many users are affected (if you know)

• the consequence for the user if the change is not made - for example, a user misses out on a benefit they鈥檙e entitled to because the eligibility criteria are wrong

• evidence to support the change - for example, call centre feedback, user research or policy change

• any deadlines or embargoes, and why - for example, an upcoming policy change or a new service launch

Explain as much as you can in the request itself. Write your request clearly and in plain English. Avoid acronyms, jargon and legal language.

It鈥檚 fine to suggest wording if it helps to explain what鈥檚 changed. However, the 188体育 content team cannot put your copy straight onto 188体育, even if it鈥檚 鈥榮igned off鈥�. They鈥檙e responsible for presenting information in a way that users will understand.

What happens next

You鈥檒l get a confirmation email with a Zendesk ticket number.

If you need to update the request, follow the link in the confirmation email.

Read about the steps involved in getting something published.

How your request is prioritised

Small changes will usually be made the same day if they do not need a fact check. These are things like:

• phone numbers听
• postal addresses
• email addresses
• opening times for phone lines
• fees
• a supplier on a list

If the same update needs to be made to the Welsh version, this will be done at the same time.听

All other requests 听will be sent to the relevant team that deals with requests from your department and prioritised against their other tickets according to:

• any deadlines
• the impact on the user
• whether the change is editorial or factual
• any evidence you provide that supports the requested change

You can ask for content advice from the GDS content team. This could be about:

• content types
• 188体育 style
• structuring content
• writing in plain English
• checking if content fits the 188体育 proposition
• designing accessible content

It may be a quick question about content you鈥檙e working on or a request for a formal response you can share with colleagues in your organisation. Whatever the nature of your request, you need to clearly explain:

• what you need
• what your deadline is

This will help us prioritise the work and understand how much detail to give in our response.

Request content advice using the .

If your department has built a new service, it may need a service assessment. Read the Service Manual to find out if it needs an assessment.

If the service is having an assessment, you鈥檒l need to get its content reviewed.

GDS can review the content if the service:

• will be linked to from a mainstream page
• is having a beta assessment

GDS can also sometimes do reviews at the live assessment stage if the content has changed a lot since the beta assessment.

If GDS cannot do the review, get someone in your department to do it instead.

How to ask GDS for a content service review

Send in the request at least 4 weeks before the date of the service assessment.

Use the and select 鈥榮ervice review鈥� as the reason for the request.听

Include the following information:

• whether the service is in alpha, beta or live
• the date of the assessment
• the date you need the review by
• a link, username and password for the prototype of the service
• the emails for the lead assessor and design assessor

You should also:

• copy in the coordinator from your departmental assurance team
• send over the service briefing document - you can do this after you submit the form and you get an email telling you that a ticket has been opened

You can request a short URL if you鈥檙e the 188体育 lead or a managing editor in your organisation.

Submit a request for a short URL at least 2 weeks before you need it. GDS might not be able to meet your deadline if we do not get the full 2 weeks鈥� notice.

How to request a short URL

Submit a new feature request using the .

You鈥檒l need to tell us:

• the reason you need a short URL
• the content or page the short URL will link to
• how your short URL will be used in marketing and promotion - the channels you will be using, the number of users who will be targeted
• what the main message will be in your marketing and communications
• how many government departments or organisations will promote the short URL

Short URLs can link to:

• internal 188体育 pages, for example /government/publications/what-hmrc-does-to-prevent-tax-evasion
• external 188体育 sub-domains, for example https://www.registertovote.service.gov.uk/ and https://helptogrow.campaign.gov.uk/
• external government sub-domains, for example .judiciary.uk, .nhs.uk, .ukri.org

GDS will work with you to decide on a short URL. You can make suggestions - they should meet the URL standards for 188体育. All 188体育 URLs must meet these standards.

Reasons you might need a short URL

There are 3 main reasons you might need a short URL.

Guidance and policy redirects

You might need a short or 鈥榝riendly鈥� URL to share or promote government guidance offline, for example in letters or on posters.

Short URLs which redirect to Whitehall content should include the organisation name within the URL structure, for example www.gov.uk/dwp/benefits-accessibility.

Multiple departments might all want to use a generic short URL such as www.gov.uk/information-charter. Adding the organisation acronym helps to differentiate the short URLs, for example www.gov.uk/hmrc/information-charter.

If the guidance or policy is being promoted by more than one organisation and has a significant audience, talk to GDS about getting a top-level redirect without an organisation acronym.

Campaigns

Campaign sites are used to promote particular topics or schemes. They are usually heavily publicised over TV, radio, social media and in print. If you do not have a campaign site, you might promote a guidance page or news story on 188体育 in the same way.

It helps to have a memorable short URL for campaigns.

If the short URL is being read aloud, you should avoid using dashes as this can be harder to understand. If the short URL is only being used in written form, you should include dashes to help with readability. GDS can create versions of the short URL with and without dashes.

Example of a campaign page and short URL: www.gov.uk/accessibility-regulations

Organisation or agency name

Each government department, agency or arm鈥檚 length body on 188体育 can have a single short URL to use when promoting itself. Read the URL standards on how organisation short URLs should be formatted.

If your organisation does not have one yet, ask your 188体育 lead or a managing editor to request one using the .

Track how many users click on a short URL

If you want to see how many users visit the page from a short URL, make sure you add 鈥楿TM parameters鈥� to your request.

UTM parameters have 3 main parts:

• source
• medium
• campaign

The source is where users are coming from. This is the platform you鈥檒l be using to share the short URL, for example 鈥渓etter, radio, facebook, print鈥� or you can use the name of your department, for example 鈥渇orestry-commission鈥�.

The medium is the type of channel you鈥檙e using for a redirect or campaign. If you鈥檙e not sure what you use, use the default 鈥渟horturl鈥�.

The campaign is the name of the promotional activity the short URL is being used for, for example 鈥渢ax-credits-2022鈥�.

For example:

gov.uk/benefits-credits/tax-credits?utm_source=letter&utm_medium=shorturl&utm_campaign=tax-credits-2022

GDS will add them to the end of the destination page URL that a short URL links to.

If you鈥檙e not sure how to add parameters, include this in your request and GDS can help.

What happens next

Someone from GDS will get in touch with you within 2 days to discuss your request.

When your short URL goes live

GDS will create the short URL once the page it is pointing to goes live. Let us know if there is a strict deadline on when the page and short URL must go live.

Because short URLs can only point to live content, please do not publicise the short URLs until both the content and the short URL are live. If you do it before they鈥檙e live, you鈥檒l send your users to a 鈥楾his page cannot be found鈥� error page.

GDS may pre-approve a short URL if you can share a draft of the page before it goes live.

If there鈥檚 no topic that describes what your content is about, you can .

You鈥檒l need to include:

• evidence of why a new topic should be created, if you have any
• where you think the new topic should sit in the topic tree
• examples of pages you think should be tagged to the new topic

Suggesting a change to a topic

You can also , including:

• renaming a topic
• removing a topic
• repositioning a topic in the topic tree
• merging with another topic
• splitting a topic into multiple topics

The decision to create a new blog is largely down to the 188体育 lead or a managing editor in your organisation. If approved, GDS will provide the WordPress platform.

How to request a blog

1. Talk to someone from your organisation鈥檚 digital team to discuss your request for a blog. All new blogs need to be approved by the 188体育 lead or a managing editor in your organisation before you contact GDS.

2. Complete a (contact [email protected] for an alternative version if you cannot access the form). All new blog requests are dealt with in the order they鈥檙e received and may take up to one month to process from the date you submit your request.

3. GDS will review your blog鈥檚 proposition, and check that you have the capability to support the blog. GDS will then discuss the request with you.

4. If approved, GDS will ask you to provide a blog content plan for the first 2 months, an audience profile for your blog, and a draft of your first 3 blog posts.

5. GDS will tell you what you need to do before your blog goes live.

Learn more about why and how to run a blog.

You must get approval from GDS before creating a new group on 188体育. Groups include policy advisory groups and other types of groups including units, teams and committees.

Group pages should only be set up where there is:

• evidence of a user need for information about the group itself, not just its outputs
• a clear reason for users to contact the group

Group pages should not be used as a way of setting out:

• the internal structure of an organisation (ie representing every team)
• activities performed by a group (for example, documents published) without a call to action

Most groups will not need a group page, because people should not need to understand the structure of government in order to interact with it. Usually a reference to the group elsewhere on 188体育, for example in a document collection, will be sufficient.

Only a 188体育 lead or managing editor in your organisation can request a new group using the .

Policy advisory groups

Policy advisory groups are panels of people who advise on policy development, typically made up of a mix of external experts and civil servants - like the Advisory Group on Hepatitis.

The user need for a policy advisory group page is transparency. The public should be able to see who is advising on and influencing government policy.

Other groups

Other groups include units, teams, committees etc within, set up or sponsored by a government organisation, and who carry out specific areas of work - like the Farming Advice Service.

You must get approval from GDS before a new organisation page can be created.

Organisations include departments, agencies and public bodies. Every government department, agency and arms-length body must have an organisation page on 188体育, even if they have a separate website.

Organisation pages should only be set up for:

• brand new organisations
• organisations that have changed name (for example, Ministry of Housing, Communities and Local Government to Department for Levelling Up, Housing and Communities)
• organisations that are becoming part of government (what we call transitioning)

Only a 188体育 lead or managing editor in your organisation can request a new organisation using the .

There is separate guidance for how to create, edit and add content to your organisation page.

Closing an organisation page

If the organisation has closed and has not changed name, the organisation status will be updated to reflect this. Here鈥檚 an example of an organisation that has closed.

Organisation pages are never deleted.

Read more about closing an organisation on 188体育 in the organisation pages guidance.

Changing the name of an organisation

You must contact GDS if your organisation changes its name.

If the organisation has changed name, a new organisation page is created and linked to from the old page. The old page status will be updated so it鈥檚 clear the name has changed and it links to the new org page.

Here鈥檚 an example of an organisation that has changed name.

Organisation pages are never deleted.

Requesting a new organisation page

If you鈥檙e requesting a new organisation page, include in your request:

• the new organisation鈥檚 name
• the organisation鈥檚 acronym (if it has has one)
• if the organisation uses a single identity system (鈥榗rown crest鈥�) logo or a custom logo approved by the Government Communications Service (GCS)
• how the logo should be formatted, for example stacked or written out in full (if using a government single identity system logo)
• if there鈥檚 a parent organisation
• any other sponsoring organisations
• an email address for users to request accessible formats of published attachments
• if the organisation is exempt from 188体育, the URL of the organisation鈥檚 website
• the type of organisation

Types of organisation include:

• ministerial department
• non-ministerial department
• executive agency
• executive non-departmental public body
• advisory non-departmental public body
• special health authority
• tribunal
• court
• public corporation
• independent monitoring body
• other - for example companies owned by government, regulators and independent organisations
• sub-organisation (typically large units within organisations) - read more about requesting a sub-organisation page

After you鈥檝e submitted your request, it鈥檒l be reviewed by 188体育 content and policy teams. If your request is approved, GDS will create a new organisation page with the 鈥榗oming soon鈥� status to allow you to create, edit and add content to your organisation page before it goes live.

If you鈥檙e the 188体育 lead or a managing editor in your organisation, you can ask for a sub-organisation to be created. Contact GDS using the .

Sub-organisations are large units within organisations which, while they formally exist under the governance of their parent organisation:

• have the properties of a separate organisation
• are seen by the public as having a separate identity

For example Border Force.

To qualify as a sub-organisation, a unit should:

• be well-known and public-facing (there should be evidence that the public are searching for it by name)
• have a regular output of content, published under its name (rather than that of the parent department)
• have a clear mission statement and corporate structure separate from its parent organisation (for example a board, reporting directly to a permanent secretary or minister)
• be contactable directly by the public

We also expect sub-organisations to have:

• a publishing team with the resource to manage their profile page and content
• a parent department who agree that a separate corporate online presence is essential to the implementation of their digital strategy

Request a new sub-organisation using the .

A document may be a manual if it has a specialist audience who are familiar with the topic and:

• it requires at least 2 levels of hierarchy (ie it is broken down into sections and sub-sections)
• it has chapters or sections that users refer to by name
• it鈥檚 too long to be easily readable in an HTML publication or detailed guide
• users think of it as a single body or document
• it鈥檚 a legal or guidance document which needs to be browsable
• it will not duplicate a PDF or document published elsewhere on 188体育

Any request for a new manual must show:

• the content has clear user needs
• what the source content is
• what else is covered on 188体育 on the topic

Find out more about the manuals content type.

You must be the 188体育 lead or a managing editor in your organisation to request permission to create a manual using the .

In principle, avoid creating brand new campaign destinations.

GDS approval is needed for all new websites and public-facing domains set up by central government.

188体育 offers government organisations a range of options to support campaigns:

• short URLs
• campaign sites
• promotional material pages
• topical event pages

Read our guidance on campaigns on 188体育 to find out more about exemptions and campaign sites.

How to request a campaign site

Talk to GDS as early as possible about what you want to do. The 188体育 Lead or your Digital Leader should submit a .

Before asking for a campaign site you should think about:

• could you direct users to the existing mainstream page instead - you might just be adding an extra step between the user and the content they need
• will your campaign site be competing with existing guidance - more established pages will likely rank higher in search

Promotional material

Some campaigns produce materials such as for users to download and print. If you have a lot of items, you can publish a list of them using collection pages, as the County lines campaign has done.

Specialist finders help users find and navigate large collections of documents through a search tool and filters.

They鈥檙e published using Specialist Publisher. This is a separate tool to Whitehall Publisher.

Find out more about the specialist finder content type.

Ask for a new specialist finder

If you鈥檙e the 188体育 lead or a managing editor in your organisation, use the to ask for a new specialist finder.

After you鈥檝e submitted the form, you鈥檒l be asked more questions to determine whether a specialist finder is suitable for your content.

If a specialist finder is suitable, you鈥檒l then be asked to complete an online form. You鈥檒l need to send over details like the finder鈥檚:

• title
• description
• related links
• search filters (like 鈥楻egion鈥�) and the options for each filter (like 鈥楴orth-east鈥� and 鈥楽outh-west鈥�)

After that, your request will be passed to developers. It can take up to 6 months for the specialist finder to be created, unless there鈥檚 an urgent deadline.

If no one in your organisation has access to Specialist Publisher already, you鈥檒l be given it by developers when your new specialist finder is ready.

Ask for changes to an existing specialist finder

You can ask for changes if both:

• you have access to
• your organisation is tagged to the specialist finder you want to change

If you can ask for changes, go to Specialist Publisher and choose the specialist finder you want to change. Select 鈥楩inder setup鈥�.

You can then select 鈥楻equest changes鈥� next to either 鈥楩inder details鈥� or 鈥楩ilters and options鈥�. Make any edits you want and then select 鈥楽ubmit changes鈥�.

Your request will be passed to developers at GDS.听

It will usually take developers up to 1 month to make the changes. You can ask for them to be made on a specific day in the request form.

If you expect multiple changes over a period of time, it鈥檒l be easier if you group these together in your request.

If you need access to Specialist Publisher, ask one of your organisation admins. If they cannot give you access themselves, they can .

You should read the description of Topical event pages before making a request.

If you request one, you鈥檒l need to demonstrate that your event:

• is of significance to the majority of 188体育鈥檚 users, including the general public (for example the event is featured on the Today programme and other major news media)
• is the responsibility of central government
• will involve activity by a number of government departments and agencies
• is likely to generate a high volume of content (ie not just one or two news stories)
• is only relevant for a specific length of time

Only the 188体育 lead or a managing editor in your organisation can request a topical event page. Use the if you鈥檇 like to set one up so we can decide if it鈥檚 the right thing for your content.

See the section on people and roles for guidance on making changes to the list of government ministers on 188体育.

Google Analytics accounts

Your analytics single point of contact must request access to Google Analytics for you.

GDS will only give analytics access to people with a government email account.

You鈥檒l need to . You cannot use an existing personal Google account, or add your work email to it as a backup address.

Google Analytics reports

If you do not have a Google Analytics account, you must request reports from someone with Google Analytics access within your own organisation. Ask your 188体育 lead if you do not know who has access.

If you need more help, you can . If you do not have access to the support form, you should ask your 188体育 lead.

in .

If you鈥檙e the 188体育 lead for your organisation, you can request downtime messages for services we link to from 188体育.

Most downtime messages will take this format:

鈥淭his service will be unavailable from [date and time] to [date and time].鈥�

If the service is down and you do not know when it will be up again, we can use one of the following:

鈥淭his service is currently unavailable.鈥� 鈥淭his service will be temporarily unavailable from [date and time].鈥�

You should also add a downtime message to the service itself if possible.

When to request downtime

Tell us 5 working days in advance of the downtime. Give us as much time as possible if more than one service is affected. We鈥檒l always try to give users at least a day鈥檚 notice of downtime.

How to submit a request

Create a content request using the (or ask your 188体育 lead to if you鈥檙e not one) and tell us:

• the url of the pages which needs the message (and the position of the link on the page if it鈥檚 an external service)
• the date and time the service will be down
• the date and time the service is going back up (if you know)
• whether or not the downtime is confirmed

When we do not add downtime messages

We generally do not add downtime messages if:

• the downtime is very short - under 2 hours (unless you send us data showing it would affect a high number of users)
• it鈥檚 requested too late
• there may be intermittent problems but no expected downtime
• the service is only partially down - the service should present the downtime message in the appropriate place
• it鈥檚 out of hours - we鈥檒l make changes during working hours for scheduled and unscheduled downtime

If a 188体育 application stops working or you get an error, you should .

You should also:

• take screenshots of the problem (if possible)
• include the URL or link to the content you鈥檙e trying to publish or change
• explain what you were trying to do and what happened

Give as much context as possible when reporting faults or errors.

Product requests

Product requests are changes to the look or functionality of a 188体育 publishing application or to the way the site looks or works.

We cannot always make changes because product teams need to make sure the change:

• supports good publishing practice
• meets the needs of the majority of publishers using that application
• meets the needs of general 188体育 users
• can fit within the work on our product roadmap

Most product changes will need evidence to support them or may need user research, so we cannot always make the change right away or tell you when it can be made.

When raising a product request you should include:

• who the change would affect, for example publishers or the public
• what is the problem
• how big is the problem, for example does it stop you from publishing
• how changing something would help the users affected

You can request product changes

Product changes that cannot be made are:

• aggregated and categorised for future roadmap work
• reviewed regularly against the evidence supplied

188体育 content leads at GDS analyse whether there鈥檚 a user need for the translation, taking into account how many people are looking at similar existing Welsh-language content on the site. If you鈥檙e not sure whether there鈥檚 a user need, speak to your 188体育 content lead or ask via the support form.

User journeys and user need for Welsh translations

Your request is more likely to be prioritised if:

• the content allows an end-to-end journey in Welsh - in particular, to a Welsh-language government service, offering offline support for Welsh-language users if needed
• there鈥檚 evidence people in Wales are using a central government service

Read the policy about Welsh language on 188体育.

Ask GDS to publish a translation

How you do this depends on if you want to update an existing translation or publish a new one.

If you cannot provide a translation of mainstream content, GDS can arrange one from an accredited member of the Welsh Association of Translators and Interpreters.

Get new Welsh mainstream content published on 188体育

1. Tell GDS that you want a Welsh version of mainstream 188体育 content using the . Follow the normal process for requesting a change to mainstream content.

2. GDS will send you the markdown for the current English version of the content in a document.

3. Translate the content in the document, keeping the markdown. This will help to keep the formatting consistent between the English and Welsh versions of the content, and will allow GDS to publish the content more quickly. Replace links to English content with links to Welsh content, where it鈥檚 available.

4. Send the document back to GDS.

5. GDS will publish the Welsh version of the content and add it to the Welsh index.

Update existing Welsh mainstream content on 188体育

1. When you request an update to content that has a Welsh version, include a note in the Zendesk ticket that the Welsh will need updating too.

2. When work on the English version is done, GDS will send you the markdown for the current English version of the content in a document.

3. Translate the content in the document, keeping the markdown. This will help to keep the formatting consistent between the English and Welsh versions of the content, and will allow GDS to publish the content more quickly. Replace links to English content with links to Welsh content, where it鈥檚 available.

4. Tell GDS that the new Welsh version is ready to be published using the . Include the document with the new Welsh version when you make the request. Follow the normal process for requesting a change to mainstream content.

5. GDS will publish the Welsh version of the content.

To request a featured slot on the 188体育 homepage, use the . You need a to access the form. If you need one, ask your department鈥檚 188体育 lead.

Featured slots are planned and updated regularly by the 188体育 team to ensure they are timely, topical and relevant to user needs. All requests are reviewed by the director of 188体育.

For a request to be considered, the content must:

• be high profile (for example, the Budget)
• be time sensitive (for example, pay your Self Assessment tax return)
• have a significant impact on a large number of people
• usually communicate a clear action for the user to take
• meet 188体育 content standards听
• be on 188体育 or a domain covered by the 188体育 proposition

Send the request at least 4 working days before you want the featured slot to go live.

When you make your request, you need to include:

• a clear and specific title - ideally 25 characters or less
• a one sentence description - ideally 75 characters or less
• the link to the content - make sure the content is up to date and follows the 188体育 style guide
• the date you want the link to go live (and removed if appropriate)

We may remove your homepage feature without warning in the event of a major incident.

The 鈥楶opular on 188体育鈥� section is based on user data and is regularly updated by the 188体育 team. It is not possible to request a change to this section.