188体育

GDS can provide your department or agency with digital options to support your marketing campaign or promotional activity.

Read about how a campaign is defined, and advice on how to run an effective campaign on the .

You can create a single-page or multi-page campaign website that uses the 188体育 subdomain campaign.gov.uk 鈥� for example the single-page campaign and the multi-page campaign.

GDS approval is needed for all new websites and public-facing domains set up by central government. This applies whether or not the .gov.uk domain is being used.

GCS approval is needed for all new campaign websites on the 188体育 subdomain campaign.gov.uk.

Get approval for your campaign from your department鈥檚 Head of Communications before going to GCS.

When developing a campaign, talk to GCS as early as possible. This helps formal approval processes later on.

1. Talk to your organisation鈥檚 Head of Communications, they can also help you with your application.
2. Ask your Head of Communications to submit a for you.

Approval process

GCS will review your campaign request. You should get a decision within 10 working days. The review process will include consideration of the following 5 things.

User need

Is there evidence of user need or that the audience will be receptive?

Is there user research pointing to the likely success of a government-run campaign site?

Is the user journey clear and coherent?

Campaign plan

Does the campaign include steps for objectives, audience insight, strategy, implementation and scoring (OASIS)? Read more about .

188体育

Would it be better to link to existing 188体育 content?

Does it duplicate information already on 188体育? The campaign must not duplicate other content or services on 188体育. Read more about what does not go on 188体育

Is it within the 188体育 proposition? You must follow the guidance in the proposition when you publish content.

Does it link to a service on 188体育? If it does, make sure you link directly to the start point. Read more about

Does it link to an external site? If so, you must follow the 188体育 external linking policy

Alternatives

If not suitable for a 188体育 campaign platform site, could the aim be achieved using partner sites?

Can campaign goals be achieved by using existing social media tools and communities, rather than creating a new destination?

Learn more about how to use these channels by speaking to your comms team, or read the Social Media Playbook.

Exemptions

If your proposed site doesn鈥檛 meet or the campaigns platform does not meet your requirements, you will need to get approval from GDS before you create any new government website or public-facing domain by requesting an exemption.

Create a short URL

It helps to have a memorable short URL for campaigns.

Ask GDS to set up a short URL for your campaign site. Your short URL must meet the URL standards for 188体育.

Every campaign must have a named owner. They will be the main point of contact with GDS.

Your department鈥檚 communications team is responsible for campaign sites. But involve your digital team early on to ensure a joined-up approach.

The campaign owner will be responsible for:

• ensuring the campaign site does not duplicate information already on 188体育
• setting an end date for the campaign, if it鈥檚 a rolling campaign, set a review date
• helping and training people to publish to the campaign platform
• ensuring content follows the style guide and writing for 188体育 guidelines
• making sure the site follows the design principles
• evaluating the campaign鈥檚 performance using Google Analytics and other available data
• submitting your analytics and statistics to GCS at regular intervals
• ensuring the content meets standards - see accessibility on 188体育

GCS will:

• manage campaign request tickets
• assess your site and decide if it鈥檚 suitable to go public
• review your sites six months after it鈥檚 live

GDS will:

• maintain the availability and security of the campaign platform
• set up new administrator accounts
• work with GCS to review and prioritise requests for new accounts and additional functionality on the platform

Six months after your site goes live, you鈥檒l be required to provide performance data for the site based on your digital Key Performance Indicators (KPIs). If the campaign does not meet its success criteria, you must create a plan to improve it.

Using the 188体育 campaign platform

GDS provides the WordPress platform to host 188体育 campaign sites. If your campaign site is approved, the campaign owner will be sent details to sign in to your account.They are responsible for using this to manage and monitor the campaign.

When you sign into the platform there are links to the which explains how to set up the platform.

How to close a 188体育 campaign platform site

1. Contact the Head of Communications at your organisation before closing your campaign site.
2. Agree on where your campaign URL should redirect to. The page will need to be archived and URL redirects set up.
3. Ask the lead to to close the campaign and set up a redirect.