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This is a short guide for businesses and traders, to help explain the guidance on unfair commercial practices.

This may be helpful if, for example, you:

• own or run a business (this means you are a 鈥榯rader鈥�) and sell products, services or digital content to consumers聽
• sell goods online to make money (rather than to get rid of old things)聽
• are a lawyer who advises businesses聽

This helps explain the formal guidance, but does not replace it.

For more detail you should read the full guidance on unfair commercial practices. We have also published detailed guidance on how manage and prevent fake reviews.