Guidance

Unfair commercial practices: CMA207

Guidance on business conduct that the law on unfair business-to-consumer trading prohibits under the Digital Markets, Competition and Consumers Act 2024.

From:
Competition and Markets Authority
Published
4 April 2025

Documents

Ref: CMA207

PDF, 619 KB, 66 pages

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Unfair commercial practices

Ref: CMA207

HTML

Understanding unfair commercial practices: examples

HTML

PDF, 307 KB, 20 pages

Details

The CMA has published guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers Act 2024, following extensive consultation.

We have also provided a range of examples which show how different types of unfair practices might break consumer protection law in real situations.

Alongside the guidance and examples, we have published specific guidance on fake reviews.

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Updates to this page

Published 4 April 2025

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