Press release

30 years on: 6 million personalised registrations sold

Thirty years of providing personalised registrations to motorists have seen DVLA sell nearly 6 million of them to motorists, generating around 拢2 billion for the Treasury.

The agency, which celebrates 3 decades of personalised registration sales this year, has published the 12 most expensive registrations it has sold ahead of a 3-day live auction.

Registration Price Date
25 O 拢400,000 November 2014
1 D 拢285,000 March 2009
51 NGH 拢201,000 April 2006
1 RH 拢196,000 November 2008
K1 NGS 拢185,000 December 1993
KR15 HNA 拢180,000 May 2015
1 O 拢170,000 January 2009
1 A 拢160,000 December 1989
1 OO 拢156,000 April 2006
2 O 拢115,000 March 2009
6B 拢101,700 September 2008
250L 拢100,500 November 2014

The agency holds several live auctions across the UK each year, and has almost 60 million registrations for sale on its website.

Personalised registrations have proven a big hit with motorists, with 5.9 million sold since the agency first started selling them in 1989.

The first ever auction in 1989 saw just 74 lots offered for sale at Christie鈥檚 London, with the first lot offered for sale by DVLA, 99 MG, selling for 拢8,000. The highest price that day was for 1 A, which sold for 拢160,000.

Last year the sale of personalised registrations by DVLA brought in 拢116 million for the Treasury, most of which came from the thousands of more affordable registrations which are priced from 拢250.

DVLA Chief Executive Julie Lennard said:

DVLA鈥檚 sale of personalised registrations began in the days when the only way to place a bid at the live auction was to attend in person.

We now live-stream every auction, giving bidders the opportunity to bid for their dream registration online from our live auctions, as well as the many millions we have for sale on our website.

6 facts about personalised registrations

  1. DVLA sold 658 registrations in the 1989/90 financial year, increasing to 26,161 the following year. In the 2018/19 financial year almost 404,000 registrations were sold.
  2. The average price for registration marks sold at a timed auction currently stands at 拢877 and 拢3,225 for those sold at live auctions, while the average price for those sold direct through the DVLA website is 拢342.
  3. A recent DVLA survey showed that 69% of respondents would buy a private registration because of a personal connection, a name or initial, 6% for their business, while 17% said they saw them as an investment.
  4. Research by DVLA shows that 28% of UK motorists have named their car, with 鈥楧oris鈥�, 鈥楧ave鈥�, 鈥楬enry鈥�, 鈥楤etsy鈥� and 鈥楤umble鈥� all popular. Of those, 87% said they had bought a personalised registration to match the name they give to their car.
  5. With the vast majority of two-letter, one single number registrations already issued or sold, 鈥業G 1鈥� is certain to draw the attention of those looking to purchase a rare find at the auction in the Vale Resort in Hensol, Vale of Glamorgan.
  6. Auctions have been held at venues including Legoland, Old Trafford, home of Manchester United, the Heritage Motor Museum, Granada Film Studios, the Imperial War Museum and Williams F1 Conference Centre and Museum.

Notes to editors

  • The first auction was held at Christie鈥檚 in South Kensington, London, in December 1989.

  • The 30th anniversary sale will see 1,250 lots go under the hammer at the next live auction on 16, 17 and 18 July at the Vale Resort in Hensol, Vale of Glamorgan.

  • Registrations for sale at the Vale include 311 A (reserve 拢2,500), 2019 A (拢2,500), AN15 TON (拢700), AN66 ELA (拢400), BYE 805S (拢250), B41 KER (拢250), C47 THY (拢250), DAN 2E (拢350), DRE 5W (拢350), ELV 21S (拢300), E114 NOR (拢250), FL16 HTS (拢700), FR11 ANK (拢400), F110 OYD (拢250), GA11 RRY (拢400), 919 GS (拢2,200), HUG 60S (拢300), IG 1 (拢2,400), JA66 UAR (拢400).

  • Auction bidders can do so in person, over the phone, online, by post and by text.

  • The allows motorists to see how their new plate will look on their car. More than 60 million registrations are available on the website with combinations to suit all tastes and budgets.

  • DVLA will hold more auctions this year 鈥� at Wychwood Park, Weston Crewe, Cheshire, 18 to 20 September; a timed auction, 14 to 23 October; and Stratford Manor, Warwick Road, Stratford-upon-Avon, 20 to 22 November.

  • Auction reserve prices, where bidding will start, range from 拢250 to 拢2,500.

  • The 拢1.95 billion revenue from the sale of personalised registrations is the 鈥榟ammer鈥� price and does not include any varying VAT or auction fees that would have applied over the past 30 years. The revenue raised is passed to HM Treasury.

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Updates to this page

Published 16 July 2019