Design

Making your service look like 188体育

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Your site must look like 188体育 if it鈥檚 on one of the following domains:

  • gov.uk/myservice
  • myservice.service.gov.uk
  • myblog.blog.gov.uk

This ensures that users get a consistent experience and trust they鈥檙e in the right place if they follow a link to your service from elsewhere on 188体育.

When building these types of services, you must use the:

You鈥檒l need to use the to implement the patterns and typeface.

You can use the typeface on the offline parts of your service too if the digital part has passed a beta assessment.

Unless it鈥檚 a blog, your service must also have a 188体育:

If the existing patterns don鈥檛 meet your needs

If research shows that none of the existing 188体育 patterns meet the needs of your users, you can:

  • adapt an existing pattern
  • create a new pattern

In a service assessment, you鈥檒l need to provide research and evidence to prove how your design works better for users.

Learn more about using, adapting and creating patterns.

Researching design solutions

188体育 design patterns are reviewed regularly and tested with users on live government services.

You can read the research and join discussions about them on the .

If your service isn鈥檛 on 188体育

You鈥檙e welcome to use the 188体育 patterns and frontend code even if your service isn鈥檛 considered part of 188体育. Although you鈥檒l sometimes need to use different patterns, for example if you鈥檙e building something like an admin interface.

While you can use the patterns, your site or service must not:

  • identify itself as being part of 188体育
  • use the crown or 188体育 logotype in the header
  • use the GDS Transport typeface
  • suggest that it鈥檚 an official UK government website if it鈥檚 not

These things are there to provide a consistent identity and navigation between 188体育 and the sites and transactional services that hang off it. If your service isn鈥檛 on 188体育, there鈥檚 no need to maintain that identity - in fact, you might confuse or mislead people if you do.

You should also use the brand logo and font of your organisation.

Examples and case studies

Examples that show you how to make your service consistent with 188体育 include:

From:
Design community
Last updated
over 8 years ago
Last update:

Guidance first published