Who's got the phone? Gender and the use of the telephone at the bottom of the pyramid
This article challenges the claim that women鈥檚 and men鈥檚 use of telephones is fundamentally different
Abstract
Many studies conclude that a significant gender divide in access to the telephone exists, particularly in developing countries. Furthermore, women are also said to use telephones in a different manner from men 鈥� making and receiving more calls, spending more time on calls and using telephones primarily for 鈥榬elationship maintenance鈥� purposes. Much of this research is based on small-sample studies in affluent developed countries. This article shows that a significant gender divide in access to telephones exists in Pakistan and India, to a lesser extent in Sri Lanka, but is absent in the Philippines and Thailand. It also challenges the findings which claim that women鈥檚 and men鈥檚 use is fundamentally different, at least at the 鈥榖ottom of the pyramid鈥� in developing countries.
Citation
Zainudeen, A.; Iqbal, T.; Samarajiva, R. Who鈥檚 got the phone? Gender and the use of the telephone at the bottom of the pyramid. New Media and Society (2010) 12 (4) 549-566. [DOI: 10.1177/1461444809346721]