VATREG16700 - Special considerations for certain registrations: direct sellers: general

A number of companies concentrate on selling directly to the consumer rather than via the usual retail outlets, using methods generally referred to as ‘direct selling�. Their products are sold to the public through:

  • extensive use of ‘distributorsâ€�, ‘demonstratorsâ€�, ‘dealersâ€�, and similar persons, who may, at first sight, appear to be independent
  • ‘representativesâ€� or ‘agentsâ€�, who may have paid for a franchise, or
  • employees.

For the purpose of this guidance, these will be referred to as the ‘salesperson�.

Typical examples of direct selling companies are@

  • Avon Cosmetics in the cosmetics/perfumery trade, and
  • Kleeneze in the household cleaning/appliance trade.

Their respective methods vary, however.