188体育

This section lists some of the main sources of information and research that support the Government Digital Service (GDS) style and approach to content design.

Content strategy

Janice Redish

Kristina Halvorson, Melissa Rach

Coleen Jones

Gerry McGovern, Rob Norton, Catherine O鈥橠owd

User experience

Steve Krug

Jakob Nielsen

Writing for the web

188体育 content principles: conventions and research background Reading University

Style

The following have been useful for content designers, but this is not an exhaustive list of available tools.

Content Data

See the section on Data and analytics to find out how to use Content Data to understand how your content is performing.

Google Trends and Keyword Planner and Analytics

See the section on Data and analytics to find out how to research keywords and user behaviour.

Awesome screenshot

is an application that can capture, annotate, save and share screenshots. If you download it from the Chrome app store, it will be added to your bookmarks.

Find in admin

This bookmarklet allows you to jump immediately from a live page on 188体育 to the corresponding admin page in Whitehall publisher.

You will need to be logged into your Whitehall account to .

Hemingway

The highlights common errors. Use it to catch long sentences, adverbs, passive voice and complicated words.

Jargone

is a browser bookmarklet for highlighting jargon words on any page. Just because Jargone flags something does not necessarily mean it鈥檚 banned in that context - check the style guide.