Official Statistics

Nation Brands Index 2023: Supplementary Questions

Northern Ireland鈥檚 results for the additional questions asked as part of the Nation Brands Index 2023.

From:
The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
Published
6 June 2024

Applies to Northern Ireland

Documents

https://www.executiveoffice-ni.gov.uk/publications/nation-brands-index-2023-supplementary-questions

Details

To assess and monitor its international reputation, Northern Ireland has been included in the Anholt-Ipsos Nation Brands Index (NBI) each year since 2016. In 2023, alongside the core NBI survey questions, the NBI included additional 鈥渃ommon interest鈥� questions on a range of topics as well as a Nation Personality question. These additional questions were not used to calculate the NBI scores or ranks for 2023 so were not included in the published in December 2023. This report will examine Northern Ireland鈥檚 results for these additional questions.

Updates to this page

Published 6 June 2024

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