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Thank you. It鈥檚 great to see so many committed young people here today, and I want to thank the Diana Award for their kind invitation for me to come and speak today.

I am pleased to be here today. We live in a world of continuous technological and cultural change. We all have experience of the changes in IT and we all are aware of the way society is developing. Keeping up with those changes poses a real challenge to all of us.

But keeping up with cultural trends - what鈥檚 cool and what鈥檚 not, and how we 鈥榮hould鈥� behave - is, I think, particularly difficult for young people. That鈥檚 because, at school and in our friendship groups, we explore and form our identities. And young people face tremendous pressure, not just from their peers, but from the media, which projects constant messages about what we should look like, what music we should listen to, even how we should and shouldn鈥檛 speak.

An interesting truth about our society is that everyone鈥檚 being told that they should be an individual. Yet if we鈥檙e different in the wrong way, the social consequences can be serious. As anti-bullying ambassadors will know only too well, it鈥檚 the perception that someone鈥檚 different - and the intention to cause physical or psychological harm to someone because of it - that is at the root of bullying.

That difference could be related to a minority group, for example because of disability or sexuality. Or it could be something else entirely which just happens to fall outside the bounds of what鈥檚 cool or acceptable - someone wears glasses, they do well in maths, they wear a certain brand of trainers. Some people are bullied because of their success. Tom Daley, who became an Olympic diver at the age of 15, was bullied because of his sporting achievements and had to change schools as a result. He was perceived to be different, and he was bullied for it.

Technology and the media have a huge role to play in setting the boundaries of what is 鈥榥ormal鈥� or 鈥榓cceptable鈥�, and what is not, largely based on celebrity commentary - who鈥檚 hot and who鈥檚 not. And the expansion of reality TV programmes like 鈥楳y Big Fat Gypsy Wedding鈥� and 鈥楾he Undateables鈥� has encouraged us to look at groups of people and marvel at how different they are, and how different their lives must be compared to our own. They accentuate difference, but they don鈥檛 accept it.

That perceived difference is at the root of bullying is an obvious point. What is less obvious, perhaps, is that people do certain things to avoid being bullied, for instance smoking or extreme dieting. Those kinds of behaviour can be just as damaging to young people鈥檚 lives as bullying itself. So when we start to really think about the issue of bullying, we realise that it鈥檚 not just people who bully, or people who are bullied, who are affected, but all young people. And every single young person has a role to play in stopping it.

As Diana Award anti-bullying ambassadors, I know that you play a vital role in tackling bullying in your schools and communities, and I know that we鈥檙e going to see some examples of the excellent work that you do. I want to take this opportunity to thank you for the time you give up and the energy you put into such an important cause.

You will all know as well as anyone that bullying is not an easy thing to address, and particularly now that technology has opened up so many more forums for it. It鈥檚 a stark reality in my job that everyone is constantly plugged into what鈥檚 happening. I can guarantee that, when I go back to the House of Commons this afternoon, without having told fellow MPs where I鈥檝e been today, someone will ask me how today鈥檚 event went, or 鈥榙o I really think such and such about bullying?鈥� News travels fast.

It鈥檚 the same in the playground. What someone said on a social networking site from the privacy of their own home can be all round the school the next day, via texts, emails, and instant messaging. But funnily enough, although unpleasant remarks about people can be transmitted to a much bigger audience, the fact that it can happen anonymously through technology rather than face to face means it can be better hidden from the teachers and parents who can sort it out.

The possibility for people to participate in bullying indirectly, and to witness bullying, is far greater than ever before. Everyone can be a bystander. Bullies do what they do to gain social power and status over others. But whether or not the school bully achieves that status is up to the rest of the pupils in the school. Without bystanders to laugh at their jokes and encourage their poor behaviour, a bully is not a leader of their peers - they鈥檙e just a bully.

Bullying is not just an issue for the bully and the bullied. It is something for every single one of us to think about, and to ask ourselves: 鈥榙o I treat others with respect?鈥�; 鈥榠n my daily life, does my behaviour cause other people hurt and upset?鈥�; 鈥榯his edited photo of my classmate might look funny at first glance, but how would I feel if it was a photo of me, and how are they going to feel at school tomorrow?鈥�
If you laugh at a horrible joke about someone, you may not be directly bullying them, but you鈥檙e endorsing the bully鈥檚 behaviour. If you forward a nasty text message about somebody, you鈥檙e saying to the bully 鈥榯his behaviour is socially acceptable, because it鈥檚 funny.鈥� Actually, it鈥檚 not funny. It hurts people and it shouldn鈥檛 be acceptable. And it could happen to any one of us.

For us to be able to be clear about what鈥檚 acceptable, pupils themselves have to reject poor behaviour. Every single pupil in every single school needs to have the quiet courage to resist media and peer pressure to conform, to question our own views of normality and difference, and to reject unkind, hurtful behaviour.

I remember being told at primary school that if something happens on a school bus we should do something about it. But it doesn鈥檛 always mean intervening. It means not forwarding horrible text messages. It means not talking about people behind their backs. And it means not playing with children who are horrible to others until they change their behaviour. Each one of us quietly standing up for what we know is right.

I want every single school to have an ethos of good behaviour, where pupils are kind and respectful to one another not because they fear punishment but because they know that that鈥檚 the right way to behave. This is what the very best schools do already.

Despite a wealth of cultural and social change, one of the great constants we have in our society is a set of rules about how to treat one another. Some people call it manners. Some call it etiquette. Others call it respect, compassion, or even humanity itself. I think it is all of those things. They are fundamental values that allow us to live together and protect us from hurting one another. They are fundamental to society, and they are fundamental to education. Indeed they are the very essence of it, which is why I believe good manners should be a social value that is taught and expected in our schools.

I believe that every single person has a part to play in preventing and tackling bullying. It is a quiet role. An individual stance: not laughing at nasty jokes, not playing with children who want to bully others, not forwarding on malicious text messages or posting horrible things on peoples鈥� Facebook wall.

This is the true power of individuality, of quietly respecting difference, and of standing up for what you know is right. Not gawking at others鈥� difference or laughing at it, but quietly respecting it and standing up for it. That is the sort of society we want to create for the future, and every single young person in our schools today can have a hand in shaping it. As young people you are the leaders of society鈥檚 future change. As anti-bullying ambassadors, you are the guardians of those crucial, universal values. Thank you.