UK Chief Medical Officers' physical activity guidelines communications framework
A framework for UK and devolved government administrations, public health agencies and partners to support the communication of the UK CMO guidelines to a professional audience.
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The communications framework provides guidance for the UK and devolved government administrations on how to communicate the UK CMOs鈥� physical activity guidelines to key professionals and practitioners who are required to know, understand and apply the guidelines in practice.
The framework also recognises the role of system enablers - those who can support policy and infrastructure developments that enable the guidelines to be implemented.
The framework covers:
- situational and stakeholder analysis
- development of communications aims and messaging
- identification of communication channels
- implementation and measures
The framework aims to support communications to stakeholders within and outside the health sector, and professionals and practitioners from:
- healthcare (GPs, nursing, midwives, health visitors)
- social care (social workers, care workers)
- education sector (head teachers, teachers, early years workers)
- physical activity sector (fitness instructors, personal trainers, sports coaches)