Research and analysis

Teacher training marketing campaign: second report

Updated report on the impact of the department's marketing campaign on web sessions, registrations and applications for teacher training for 2019.

Applies to England

Documents

Details

Second report evaluating the department鈥檚 teacher training campaign 鈥榊our Future: Their Future鈥� that aimed to recruit trainee teachers between 2012 and 2018.

This is the second of 2 research reports assessing the contribution and value for money of that campaign. It finds that the marketing campaigns are likely to have led to more web sessions and registrations on the website, and suggests that marketing was associated with increases in total secondary applications.

The Teacher marketing evaluation 2019: initial findings main report, is also available.

Updates to this page

Published 3 January 2019

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