Research and analysis

Pensions portfolio: communications tracking research, July 2013

Findings of research to track attitudes and behaviours in relation to pensions and later life and automatic enrolment, July 2013.

From:
Department for Work and Pensions
Published
18 October 2013

Documents

Ref: ISBN 978-1-78153-800-5

PDF, 705 KB, 63 pages

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Details

This research tracks attitudes and intended and actual behaviours in relation to:

It also evaluates the effectiveness of the 鈥業鈥檓 in鈥� advertising campaign, that promotes automatic enrolment, in influencing these attitudes and behaviours.

The 鈥業鈥檓 in鈥� campaign began in September 2012. This research evaluates advertising that ran from mid May 2013 to mid July 2013.

Updates to this page

Published 18 October 2013

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