Impulse ice cream undertakings
These undertakings ban outlet and freezer exclusivity.
Documents
Details
These undertakings were given under the monopoly provisions of the Fair Trading Act 1973. They apply to wrapped Impulse ice cream products.
They stop Birds Eye Wall鈥檚, Mars UK Limited and Nestle UK Limited from limiting the ability of the retailers they supply, to acquire and sell competing suppliers鈥� products. Birds Eye Wall鈥檚 additionally undertook not to prevent the retailers they supply from stocking competitors鈥� products in Birds Eye Wall鈥檚-supplied freezers.