Research and analysis

Help to Save customer experience

Research into the experience of HMRC's Help to Save customers.

From:
HM Revenue & Customs
Published
2 September 2021

Documents

Ref: HMRC research report 623

PDF, 1.08 MB, 65 pages

MS Excel Spreadsheet, 1.59 MB

Details

This report includes findings from a quantitative survey undertaken between December 2020 and January 2021 and qualitative in-depth interviews with Help to Save account holders, held in March 2021.

The research explored:

  • the demographic of Help to Save customers
  • satisfaction with, and understanding of, the scheme
  • customer experience
  • changes in behaviour and attitudes towards saving

On this page you can read:

  • the final report
  • data tables showing detailed breakdowns of findings from the quantitative survey

Updates to this page

Published 2 September 2021

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