Guidance

Government 5 a day logo

Government 5 a day logo licensing guidelines and application forms.

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The government recommends that we eat at least 5 portions of a variety of fruit and vegetables every day. This advice is based on epidemiological evidence that shows an association between the consumption of more than 400g a day of fruit and vegetables and a reduced risk of certain diet related chronic diseases, such as heart disease, stroke and some cancers.

A suite of government 5 a day logos has been developed to promote the 5 a day message and help increase consumption of fruit and vegetables. There are 2 types of government 5 a day logo:

  • a communications logo, for general 5 a day communications and promotional activity
  • a commercial logo for use on product labelling

The government 5 a day logo may not be used without a licence from the Office for Health Improvement and Disparities (OHID).

To get a license you will need to:

  • read the licensing guidelines, which includes criteria an organisation or company must meet to be granted a licence, the conditions for the use of the government 5 a day logo when licensed by OHID
  • complete the application form

For further information contact the government 5 a day logo licensing administrator at [email protected].

Updates to this page

Published 17 March 2016
Last updated 18 October 2024 show all updates
  1. In the 鈥楢pplication process鈥� section of 鈥楪overnment 5 a day logo: licensing guidelines鈥�, we鈥檝e added a link to the page where users can download the application form.

  2. Published an accessible application form and changed lead organisation to OHID (from PHE).

  3. First published.

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