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Key findings

Sector size and growth

• The聽UK聽digital identity sector generated revenue of 拢2.1 billion (拢888 million Gross Value Added (GVA)) during 2023/2024
• There are 266 firms operating in the sector, 49% of which operate at small or medium size
• The sector employs 10,246 people (full time equivalent). Sector employment has been growing on average 11.7% per annum since 2020.

• Gross Value Added per employee is 拢86,600, which is 56% higher than the UK average

• The sector is highly internationalised, with 34% of UK firms having a physical presence in international markets. Over half (57%) of the revenue of the largest 20 firms comes from international markets.

• The sector serves a wide range of industries, with strong demand from聽financial services(85% of providers), health and public sector (58%),听补苍诲听technology sectors (57%).

• Key services include document verification (54%), identity management (50%), and biometrics (45%).

Consumer attitudes聽

In a survey of 3,561 consumers conducted for this report:

• 44% said that they had used a digital identity service at some point in their lives聽聽
• 75% said timesaving and convenience were the top benefits聽of digital identity services聽compared to use of physical ID
• The most commonly cited use cases were聽accessing online game or gambling accounts (38%),聽applying for a credit card or loan online (36%)聽and聽setting up and managing insurance policies (28%)聽聽
• Privacy (79%) and security (79%) were the most important factors聽to users, followed by聽service provider reputation (76%),聽clarity on forms of evidence needed (76%),聽reliability (75%)聽and聽conformity to government standards (75%)