Consumer behaviours and attitudes to fireworks in the UK
Report on research to provide evidence on people鈥檚 attitudes towards and behaviours around using fireworks.
Documents
Details
The Office for Product Safety and Standards commissioned Ipsos MORI to provide evidence on people鈥檚 attitudes towards and behaviours around using fireworks in the UK.
A mix of quantitative and qualitative research was undertaken between November 2019 and March 2020. This included:
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8 ethnographic interviews with participants attending organised public displays and 5 ethnographic interviews with participants hosting a private fireworks display
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10 telephone depth interviews with fireworks 鈥榬ejectors鈥�, defined as those who do not like and actively avoid fireworks
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7 telephone depth interviews with industry stakeholders representing import, retail and industry associations
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a quantitative face-to-face survey with 1,969 adults in Great Britain
This report presents findings from this research.
Updates to this page
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Data tables added relating to the survey questions.
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First published.