188体育

This research explores consumers鈥� attitudes and behaviours in relation to product safety, their awareness of the product safety system and their assumptions regarding the role of different actors within it.

The research included:

• 2 phases of qualitative research consisting of 36 accompanied shops and a series of 12 deliberative workshops, involving 96 consumers
• a nationally representative survey of 4,256 UK consumers

The results of the survey were used both to validate the findings that emerged from the qualitative research and to undertake a segmentation analysis. All phases of fieldwork were conducted, consecutively, between November 2018 and April 2019.

This report combines the findings from all 3 phases of research and was undertaken by Kantar on behalf of BEIS.