Social media messaging
Updated 4 September 2020
We鈥檇 appreciate your support in helping to spread the word about Child Trust Funds on social media.
You can do this in 2 ways:
- amplify our messages, which are mainly aimed parents and guardians
- use your own channels to reach 15 to 18-year-olds
Amplify our messages
As part of a wider campaign on Child Trust Funds, we鈥檒l be posting a range of messages across our social media channels, which will go much further if stakeholders and partners share and amplify them.
We鈥檒l be using these official HMRC social media channels:
- Twitter -
- the
- the
Using your own channels
You can use these template social media messages, along with imagery provided on this page, on your own channels to help 15 to 18-year-olds understand Child Trust Funds.
We鈥檝e split the messages into to 2 broad groups:
- general messages for all 15 to 18-year-olds
- messages specifically for those who have just turned 18
Images and graphics have been provided in a range of formats to suit all social media channels, so please pick and choose the ones that suit you.
The images are free to use as often as you鈥檇 like, although we would ask that they are not altered.
Use the hashtag and widen the conversation - #FindMyCTF
We鈥檒l be using the hashtag #FindMyCTF on all our content, and it would be great if you could too, either when posting your own content or sharing ours. It would also be really helpful if you could encourage your partners and stakeholders to use it too - we鈥檇 love to see the conversation spread as far as possible.
Messages for 15 to 18-year-olds
Overall message themes:
- you could have money waiting for you
- how to find your National Insurance number
- getting a Government Gateway ID
Relevant graphic files to use (zip file): Social media images: 15 to 18-year-olds
You could have money waiting for you
Relevant imagery to use:
- You could have money in an account that you can access now if you鈥檙e 18! If you were born between 1 September 2002 and 2 Jan 2011, find your CTF
- You may have a surprise cash windfall waiting for you! If you were born between 1 September 2002 and 2 Jan 2011, find your CTF
Suggested accompanying text:
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You can withdraw from your Child Trust Funds account when you turn 18. Find everything you need to know鈥� /child-trust-funds
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Are you turning 18 between 1 September 2020 and 31 August 2021? You may have money in a Child Trust Fund account waiting for you! You鈥檒l need your national insurance number and a Government Gateway account to find your CTF. See how /child-trust-funds/find-a-child-trust-fund
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Are you turning 18 between 1 September 2020 and 31 August 2021? You may a Child Trust Fund account waiting for you! Find out how much is in yours. See how /child-trust-funds/find-a-child-trust-fund
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Are you turning 18 this [month]? You may a Child Trust Fund account waiting for you! Find out how much is in yours. See how /child-trust-funds/find-a-child-trust-fund
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Don鈥檛 miss out!!!If you are turning 18 between 1 September 2020 and 31 August 2021, You may have money in a Child Trust Fund account waiting for you! Find out how much is in yours and how you can access it /child-trust-funds/find-a-child-trust-fund
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Born between 1 September 2002 and 31 August 2003? Other people your age are discovering cash in a Child Trust Fund that they can access on their 18th birthday. Find out more /child-trust-funds
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Are you turning 16 between 1 September 2020 and 31 August 2021? You may have cash in a Child Trust Fund account that will be yours on your 18th birthday. You can start managing your account now so that access to your money is quick and easy when you turn 18. Find out more /child-trust-funds
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Are you turning 16 this [month] ? You may have cash in a Child Trust Fund account that will be yours on your 18th birthday. You can start managing your account now so that access to your money is quick and easy when you turn 18. Find out more /child-trust-funds
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Find out where your CTF account is held /child-trust-funds/find-a-child-trust-fund
How to find your National Insurance number
Relevant imagery to use:
- 鈥業t鈥檚 easy to find your lost National Insurance Number鈥�
Suggested accompanying text:
- You鈥檒l need your National Insurance number to find your Child Trust Fund. Forgotten or misplaced your NiNo? No worries! You can find your NiNo /government/organisations/hm-revenue-customs/contact/national-insurance-numbers
Getting a Government Gateway ID
Relevant imagery to use:
- 鈥業t鈥檚 easy to create a Government Gateway user ID鈥�
Suggested accompanying text:
- You鈥檒l need a Government Gateway user ID to find your Child Trust Fund. Don鈥檛 have one? No worries, it鈥檚 easy to set one up https://www.access.service.gov.uk/login/signin/creds
Messages for 18-year-olds - 鈥淣ow you鈥檙e 18鈥�
Overall message themes:
- you now have access to you Child Trust Fund
- using the Child Trust Fund to save or invest in your future (saving for a car, going to university, deposit for a flat etc)
Relevant graphic files to use (zip file): Social media images: Now you鈥檙e 18 (various)
Suggested accompanying text:
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Find your Child Trust Fund account /child-trust-funds/find-a-child-trust-fund and learn how to manage your money https://www.moneyadviceservice.org.uk/en/articles/beginners-guide-to-managing-your-money
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Find your Child Trust Fund account /child-trust-funds/find-a-child-trust-fund and learn how to invest your money https://www.moneyadviceservice.org.uk/en/articles/investing-beginners-guide