Guidance

Blue Guide: advertising and promoting medicines

Detailed guidance on advertising and promoting medicines.

From:
Medicines and Healthcare products Regulatory Agency
Published
18 December 2014
Last updated
28 March 2025 鈥� See all updates

Documents

PDF, 621 KB, 116 pages

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PDF, 169 KB, 8 pages

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PDF, 163 KB, 7 pages

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PDF, 133 KB, 4 pages

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PDF, 154 KB, 2 pages

PDF, 144 KB, 3 pages

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PDF, 140 KB, 6 pages

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PDF, 128 KB, 3 pages

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PDF, 136 KB, 5 pages

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Blue Guide: advertising and promotion of medicines in the UK

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Details

Follow this guide if you are advertising or promoting a medicine in the UK.

Updates to this page

Published 18 December 2014
Last updated 28 March 2025 show all updates

  1. Updated Appendix 4 Best Practice Guidance

  2. Published a new version of the Blue Guide to reflect the end of the transition period.

  3. Published new versions of the Blue Guide and some of the appendix documents. The updates themselves are minor edits covering emails and contact details.

  4. First published.

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