21 October 2015: advertising of Nicorette QuickMist
Published 25 November 2015
漏 Crown copyright 2015
This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected].
Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.
This publication is available at /government/publications/advertising-investigations-october-2015/21-october-2015-advertising-of-nicorette-quickmist
A member of the public tweeted to MHRA to express concerns about an advertisement for Nicorette QuickMist (nicotine) by Johnson & Johnson that appeared on ITV on 14 September 2015. The complainant alleged that the claim 鈥淣icorette Quickmist makes you 150% more likely to quit for good [150% vs willpower alone]鈥� did not reflect the totality of evidence available.
MHRA did not uphold the complaint. Johnson & Johnson provided evidence for the claim, including a and details of the that supported the efficacy of nicotine replacement therapy for smoking cessation.