7 November 2014: promotion of echinacea
Updated 31 March 2015
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Three members of the public complained to MHRA about an advert for echinacea products by Holland & Barrett, which appeared in various national newspaper supplements. The complainants alleged that the claim 鈥楧iscover echinacea and say goodbye to cold and flu鈥� was not accurate and was misleading.
MHRA upheld the complaint. Holland & Barrett agreed that the advert would not be used again and took steps to comply for future advertising which includes the retraining of regulatory staff. Holland & Barrett were criticised for a repeat offence and advised on future compliance.