Press release

World takes bigger bite out of Burns Night haggis

This Burns Night, haggis is set to be enjoyed in 20 countries across the globe, including Greece, Ghana, and Hong Kong

This was published under the 2019 to 2022 Johnson Conservative government
Traditional Scottish haggis

Scottish haggis

This Burns Night people across the world will be reaching for a forkful of Scotland鈥檚 finest, with haggis now enjoyed in countries including Greece, Hong Kong, and Ghana and exports booming.

Haggis has risen in global prominence over the past ten years, with the total export value of haggis over the past decade at 拢8.8 million and a 136% increase in tonnage of haggis shipped across the world.

Appetite for the iconic savoury pudding has spread to 20 countries, including Iceland, Malta, and the Czech Republic. Hong Kong has become the fourth-most popular market for haggis, closely following the Republic of Ireland, Spain and France.

The other stars of the Burns Night plate 鈥� neeps and tatties鈥� have also increased in popularity across the globe. Potato exports have increased by 32% over the past ten years to be worth 拢108 million in 2019 鈥� with the Republic of Ireland, Spain, and Egypt making the top three markets. Turnip exports also increased to a value of 拢11 million last year.

Burns Night is often also celebrated with a dram of Scotch whisky, which continues to be exported to markets across the world. A burgeoning thirst for Scotch whisky in Asia has seen 23 Asian markets including Taiwan, Singapore, and China grow in the last decade.

Environment Secretary, Theresa Villiers said:

鈥淩obert Burns was so enamoured with haggis that he dedicated an entire poem to the delicacy and it鈥檚 wonderful that it continues to be enjoyed around the world 鈥� more than 200 years later.

鈥淭his Burns Night I encourage everyone to sample some haggis and pour a wee dram to celebrate Scotland鈥檚 iconic food and drink and growing presence on the world鈥檚 culinary stage.鈥�

Minister for Scotland, Douglas Ross said:

鈥淭he life and work of Robert Burns is rightly celebrated around the world.

鈥淎nother Scottish global success story is our iconic food and drink sector and it鈥檚 so pleasing to see products such as haggis and whisky enjoying an exports boom. The future is very bright.鈥�

Macsween of Edinburgh, a third-generation haggis making business, has witnessed the world鈥檚 change in appetite for the iconic Scottish meat product. In 2018, Macsween began exporting haggis to locations such as Canada and Singapore. It is are now looking to take a bigger bite out of markets in the Middle East and Asia, with a particular focus on the United Arab Emirates and Taiwan.

James Macsween, Managing Director and Owner of Macsween said:

鈥淢acsween now exports haggis to 7 international markets, and we expect to see that demand continue to grow as more people around the world come to love our traditional Scottish delicacy.

鈥淲e are proud to grow through innovation, and are dedicated to introducing our award-winning products to people around the world who are yet to discover haggis.鈥�

In 2018 total exports of UK food and drink reached a record 拢22.5 billion. As part of the government鈥檚 ongoing government and British industry are aiming to boost UK trade in food and drink exports and government will continue to work with exporters to help them tap into new markets.

Further information:

  • All data provided (unless otherwise specified) compares UK 2009 and 2018 export statistics sourced from Defra analysis of HMRC Overseas Trade Data
  • According to Defra analysis of HMRC Overseas Trade Data, in 2018 haggis was exported to 20 countries across the globe: Republic of Ireland; France; Spain; Hong Kong; Cyprus; Germany; Malta; Denmark; Netherlands; Sweden; Belgium; Czech Republic; Luxembourg; Portugal; Italy; Iceland; Finland; Greece; Austria; Ghana
  • According to Defra analysis of HMRC Overseas Trade Data, in 2018 Scotch whisky was exported to 23 countries in Asia: Afghanistan, Azerbaijan, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Myanmar, Mongolia, Nepal, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam

Updates to this page

Published 25 January 2020