188体育

A funding round by 鈥榝em-tech鈥� business has attracted 拢4.8 million of external investment. This is to support the development of 3 more smart products addressing female health and wellbeing and help it expand into 25 countries.

Joining the round are , a leading tech investor and , a venture capital fund that invests in female entrepreneurs, amongst others. It brings Chiaro鈥檚 total capital to 拢9.6 million.

Innovate UK awarded Chiaro a grant in its start-up phase, as it sought to leverage the latest developments in wearable technology and create a connected pelvic floor exercise tool, .

Exciting moment for tech for women

Tania Boler, CEO and Co-founder, said:

Women and consumer tech have never been a very exciting space for investors. There鈥檚 been an assumption that women aren鈥檛 early adopters of tech, which we鈥檙e trying to prove isn鈥檛 correct.

Now is an exciting moment for tech for women. There鈥檚 a big feminist movement and a paradigm shift in technology and health.

Elvie is a kegel exercise tracker for the pelvic floor. Weakened pelvic floor muscles can cause more than half of all women鈥檚 bladder, sex or prolapse problems. Women can use their smartphones to find out how to strengthen their muscles and monitor progress.

Within 6 months of the device going on sale Chiaro was making a profit. Last year the company reported direct sales of 拢800,000. It has recently struck deals with major retailers including John Lewis and Amazon.

Most promising startups

Chiaro is part of Tech City UK鈥檚 programme of 33 most promising startups. It has also received celebrity attention, with its product having featured on Gwyneth Paltrow鈥檚 Goop website and been included in high-profile gift bags at the Academy Awards.