New DVLA campaign highlights the risks for drivers who evade vehicle tax
DVLA's new advertising campaign targets the highest evading areas across the UK, reminding motorists of the real risk of failing to tax their vehicles on time.

DVLA has launched a new advertising campaign in the highest evading areas across the UK reminding motorists of the real risk of failing to tax their vehicles on time.
The message is clear to motorists 鈥� if you do not tax your vehicle on time, DVLA will take action - 鈥榯ax it, don鈥檛 risk it鈥�.
The adverts are running on radio, poster sites, social media, digital channels and in print. The table below shows the areas across the UK where some of the highest numbers of enforcement actions took place in 2021:
Area | Total enforcement actions (includes fines, penalties and clamping) |
---|---|
London | 97,013 |
Birmingham | 52,073 |
Manchester | 28,703 |
Glasgow | 25,304 |
Sheffield | 24,962 |
Cardiff | 24,159 |
Nottingham | 21,810 |
Bristol | 20,018 |
Newcastle | 18,890 |
Swansea | 18,220 |
Leeds | 14,930 |
Reading | 14,573 |
Alongside automated enforcement penalties for registered keepers of untaxed vehicles, DVLA鈥檚 enforcement teams and wheelclamping partners also travel around the UK as part of their day-to-day activity taking action against untaxed vehicles. Over 98% of vehicles are correctly taxed but it鈥檚 right that we take action against those who continue to break the law.
This year鈥檚 campaign focuses on the clear message that untaxed cars are 鈥榟ard to hide, easy to tax鈥� and for those that continue to flout the rules, the consequences include financial penalties, court action, clamping and even the loss of a car.
It鈥檚 never been easier to tax a vehicle 鈥� DVLA offers a range of options including the online vehicle tax service which is available 24 hours a day, 7 days a week or taxing at the Post Office and even spreading the cost using direct debit.
DVLA Chief Executive Julie Lennard said:
This campaign has a clear message for anyone that delays or avoids taxing their vehicle.
It really has never been easier to tax a vehicle, from using our 24/7 online service to direct debit options. We want motorists to understand that鈥檚 it not worth taking a risk and always tax their vehicles on time.
Motorists can go online, 24 hours a day, to tax a vehicle or check whether their vehicle tax is up to date.
Press office
DVLA Press Office
Longview Road
Morriston
Swansea
SA6 7JL
Email [email protected]
Only for use by journalists and the media: 0300 123 2407