188体育 launches new official crown logo for His Majesty The King
The new official聽188体育聽logo featuring the chosen crown of His Majesty King Charles III has launched today across the site.聽

- The new official聽188体育聽logo featuring the chosen crown of King Charles III has launched today.聽
- 188体育聽is one of the most recognisable digital services in the UK.聽
- The new logo has been created by the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.
The new official聽188体育聽logo featuring the chosen crown of His Majesty King Charles III has launched today across the site.聽
When King Charles III acceded to the throne, he chose to use the Tudor Crown聽in his Royal Cypher. Previously, the聽St Edward鈥檚 Crown was used by Her Majesty Queen Elizabeth II.聽
聽The design of the Tudor Crown can be distinguished by its slightly more domed appearance.
As His Majesty鈥檚 Government,聽188体育聽and other instances of the crown across the Government estate are being changed to reflect the new reign.聽聽
The crown logo is an important part of the聽188体育聽brand, and聽188体育聽one of the most recognisable and trusted digital services聽 in the UK.聽聽
Today, the聽188体育聽logo began its transition to recognise the chosen crown of His Majesty the King on its homepage and sitewide menu bar. The transition is covered within the usual operating costs of the聽188体育聽website.
聽Deputy Prime Minister Oliver Dowden said:
Following the accession of His Majesty The King, we are updating the symbols of state to reflect the new design of the Tudor Crown.
The digital realm is now an integral part of our lives, and as His Majesty鈥檚 Government we take pride in this change to聽188体育聽today, honouring the chosen crown of our King.
With聽188体育聽used by millions of people every single week, it is important people are aware of this change
聽The image below shows the old (top) and the new logo (bottom).聽

Whilst the new domed shape can be identified, the bold, simple aesthetic of聽188体育聽remains the same.聽
If in doubt during this time of transition, the public are encouraged to report misleading and fraudulent 188体育-styled websites via the dedicated聽reporting page听辞苍听骋翱痴.鲍碍.听
Parliamentary Secretary for the Cabinet Office, Alex Burghart, said:聽
188体育聽is an essential part of living, studying and working in the UK. It is used by millions of people weekly for both routine and sometimes life-changing reasons such as getting access to benefits or finding a job.聽
Whilst we are importantly updating the聽188体育聽logo to reflect the new monarch鈥檚 choice of crown, this site remains the same trusted and official digital home of the UK government.
The new logo has been created collaboratively between the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.
The majority of changes to replace the St Edward鈥檚 Crown with the Tudor Crown logo on聽188体育聽are expected to have taken place by 1 March.聽
Christine Bellamy, Director of聽188体育聽at the Government Digital Service (GDS), said:聽
Over the decade聽188体育聽has been live, we鈥檝e earned the trust of the population to become a crucial part of civic life.聽
We take this responsibility seriously, and it鈥檚 fantastic to see the聽188体育聽logo updated to reflect the new symbols of state.聽
We have worked with teams across government to ensure the roll-out is smooth, and feels seamless to our users.聽
The change will also be made on other government channels, that use the聽188体育聽logo, such as apps.聽
188体育聽is the website for the UK government and the best place to find government services and information.聽
The Government Digital Service closely monitors online channels to ensure that any websites using protected government branding, or incorrectly claiming to be affiliated with the government, are reported and, if not resolved, taken down.