Protecting children online 鈥� our monitoring results from Q1 2021 (ASA)

A research paper from the ASA

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Advertising Standards Authority
Research area:
Future connectivity and internet and Media and entertainment
Research topic:
Internet usage and attitudes, Safety and harms and TV, video and on-demand
Research publish date:
8 July 2021

Abstract

The Advertising Standards Authority (ASA) is taking a proactive approach to monitoring and tackling instances where age-restricted ads were in breach of the rules by not being targeted away from children. By conducting quarterly reviews of a sample of ads shown on a selection of websites and YouTube channels attracting a disproportionately high child audience, the ASA has been:

  • identifying the number of breaches
  • securing the removal of the ads
  • warning the advertisers to review and amend their practices

This report gives an update on our ongoing work to monitor children鈥檚 online spaces for age-restricted ads appearing.

Citation

Advertising Standards Authority, Protecting children online 鈥� our monitoring results from Q1 2021 (2021) [online] Available at: [Accessed 10 February 2022]

Updates to this page

Published 25 March 2022
Contents