Protecting children online: 2020-2021 report 2021 (ASA)

A report by the Advertising Standards Authority

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Advertising Standards Authority
Research area:
Future connectivity and internet and Media and entertainment
Research topic:
Internet usage and attitudes, Safety and harms and TV, video and on-demand
Research publish date:
30 November 2021

Abstract

For 12 months, between 1 April 2020 and 31 March 2021, the Advertising Standards Authority (ASA) have proactively monitored and tackled instances where, in breach of the rules, age-restricted ads appeared on children鈥檚 websites and YouTube channels.

We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children鈥檚 media. Although the vast majority of ads comply with the rules, we identified a small number of ads for age-restricted products in each of our reports.

Citation

Advertising Standards Authority, Protecting children online: 2020-2021 report (2021) [online] Available at: [Accessed 10 February 2022]

Updates to this page

Published 25 March 2022
Contents