Adtech Market Research Report 2019 (ICO, Ofcom)

A research paper from the ICO and OFCOM

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Information Commissioner's Office and Ofcom
Research area:
Advertising and marketing, Future connectivity and internet, Media and entertainment and Retail and digital commerce
Research topic:
Adtech, Data privacy, access and control, Digital economy, General and vertical search and Internet usage and attitudes
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News and publishing, Online retail, and Social media and instant messaging
Research publish date:
1 March 2019

Abstract

The Information Commissioner鈥檚 Office (ICO) report focused on understanding the public鈥檚 awareness and perceptions of how online advertising is served to the public based on their personal data, choices and behaviour.

Citation

ICO and Ofcom, Adtech: Market Research Report (2019) [online] Accessible at: [Accessed 8 February 2022]

Updates to this page

Published 25 March 2022
Contents